Topic selection and search review
Before a guide is drafted, the editorial workflow records the reader’s likely intent, recurring questions in current search results and important gaps or unsafe simplifications. Product-led and transactional topics are excluded from the launch library. Search-result observations are stored with the page metadata so a later editor can see why the page exists.
Evidence hierarchy
Clinical claims should rely first on current guidance from public-health agencies, regulators, guideline developers and recognised professional organisations. Systematic reviews and primary research can add context when they are directly relevant. News reports, commercial clinics, anonymous blogs and search snippets are not treated as authority. Each medical guide records at least three authoritative source URLs and an evidence-check date.
Writing and safety structure
Guides use plain language, define clinical terms and separate what is common from what is dangerous. Emergency signs and same-day care instructions are placed before self-care. Treatment sections avoid personalised doses, guarantees and instructions to ignore a clinician. Pregnancy, children, older adults, allergies, interactions and major comorbidities are addressed when they materially change the pathway.
Regional scope
The launch uses international English with a US English editorial baseline. Tests, prescribing rules, referral thresholds and emergency routes vary by country. A regional note appears near the start of each guide, not only at the sources section.
AI-assisted work and images
AI tools may support outline comparison, draft preparation, quality assurance and original image generation. Generated images are reviewed for relevance, anatomy, misleading clinical detail, unwanted text and repetitive “stock” staging before publication. AI output is not accepted as a medical source, professional credential or final clinical approval.
Editorial and medical review
An editorial evidence check confirms structure, source links, safety signposting and metadata. It is not medical review. Until an appropriately qualified reviewer has been verified, medical guides display “Not yet medically reviewed” and remain noindex. When review is completed, the page must show the reviewer’s name, qualification, registration or institutional profile where appropriate, and review date.
Updates and corrections
Material changes are dated and summarised. Minor spelling or layout repairs do not need a public correction note, but changes to urgency, diagnosis, treatment, contraindications or evidence interpretation do. See the corrections policy or report a concern through Contact.